Privacy Policy

1. Introduction

Welcome to Avera & Smith, Attorneys at Law ("we," "our," "us"). We are committed to protecting your privacy and handling your personal information with transparency and care. This Privacy Policy explains how we collect, use, disclose, and safeguard the information you provide when you visit our website (the "Site") or interact with our firm online.

By using the Site, you agree to the terms of this Privacy Policy. If you do not agree with these terms, please do not access the Site.

2. Information We Collect

Personal Information

When you contact us through our website's contact forms, chat features, or other submission tools, we may collect personal information, including your name, email address, phone number, and details about your legal matter. This information is submitted voluntarily when you request a consultation or otherwise reach out to our firm.

Non-Personal Information

We automatically collect certain non-personal information when you visit the Site, including your IP address, browser type, operating system, referring URLs, pages visited, and the date and time of your visit. This information is used to analyze site traffic and improve user experience.

Cookies and Tracking Technologies

We use cookies and similar tracking technologies, including pixels from Google and Meta (Facebook), to enhance your browsing experience, analyze site traffic, and deliver relevant advertising. Cookies are small data files placed on your device that help us understand how visitors interact with our Site.

You can manage your cookie preferences through your browser settings. Please note that disabling certain cookies may affect the functionality of the Site.

3. How We Use Your Information

We use the information we collect for the following purposes:

  • To respond to your inquiries and provide legal consultation services
  • To communicate with you about your case or potential legal matter
  • To send email marketing communications, including firm updates, legal news, and relevant information about our services — you may opt out of these communications at any time by clicking the unsubscribe link in any email we send
  • To analyze website traffic and user behavior to improve the Site's performance and content
  • To deliver targeted advertising through Google Ads and Meta advertising platforms based on your visit to our Site
  • To comply with applicable legal and ethical obligations
  • To protect the security and integrity of our Site and systems

4. How We Share Your Information

We do not sell your personal information to third parties. We may share your information in the following limited circumstances:

Service Providers

We share information with trusted third-party service providers who assist us in operating the Site and conducting our business. This includes our marketing agency, which receives form submission data to assist with client intake and follow-up communications. These service providers are contractually obligated to handle your information securely and only for the purposes we specify.

Advertising Platforms

We use Google Ads and Meta advertising platforms, which may receive information about your visit to our Site through tracking pixels. This information is used to deliver relevant advertising to you on those platforms. You can manage your advertising preferences through Google's Ad Settings and Meta's Ad Preferences.

Analytics Providers

We use Google Analytics and other analytics tools to understand how visitors use our Site. These tools collect information about your interactions with the Site in an anonymized or aggregated form.

Legal Requirements

We may disclose your information if required to do so by law or in response to valid legal process, including court orders or government requests.

Protection of Rights

We may disclose information when we believe disclosure is necessary to protect the rights, property, or safety of Avera & Smith, our clients, or others.

Professional Responsibility

As a law firm, we are subject to professional responsibility rules governing attorney-client confidentiality. Information you share with us in connection with a legal matter may be protected by attorney-client privilege. Please note that submitting information through this website does not by itself create an attorney-client relationship.

5. Email Marketing

If you submit your contact information through our Site, you may receive email communications from Avera & Smith, including information about our legal services, firm news, and relevant legal updates. You may opt out of receiving these communications at any time by clicking the unsubscribe link included in every marketing email or by contacting us directly at info@avera.com. Please note that even if you opt out of marketing emails, we may still contact you regarding your specific legal matter if an attorney-client relationship has been established.

6. Advertising and Retargeting

We use retargeting pixels from Google and Meta to show relevant advertisements to people who have previously visited our Site. This means that after visiting avera-smith.com you may see advertisements for Avera & Smith on other websites and social media platforms. These pixels collect information about your visit, including pages viewed and actions taken on the Site.

To opt out of Google's retargeting, you can visit Google's Ad Settings at adssettings.google.com. To opt out of Meta's retargeting, you can manage your preferences in your Facebook or Instagram account's Ad Preferences settings.

7. Data Security

We implement reasonable and appropriate technical and organizational security measures to protect your personal information from unauthorized access, alteration, disclosure, or destruction. These measures include secure data transmission protocols, access controls, and regular security assessments.

However, no method of transmission over the Internet or electronic storage is completely secure. While we strive to protect your personal information, we cannot guarantee its absolute security. If you have reason to believe that your interaction with us is no longer secure, please contact us immediately at info@avera.com.

8. Data Retention

We retain personal information for as long as necessary to fulfill the purposes for which it was collected, including to provide legal services, comply with our legal and professional obligations, resolve disputes, and enforce our agreements. When personal information is no longer needed, we take reasonable steps to securely delete or anonymize it.

9. Third-Party Links

Our Site may contain links to third-party websites, including legal directories, review platforms, and other resources. We are not responsible for the privacy practices or content of these third-party sites. We encourage you to review the privacy policies of any third-party websites you visit before providing personal information.

10. No Attorney-Client Relationship

Submitting information through this website, including through our contact forms or chat features, does not create an attorney-client relationship between you and Avera & Smith. An attorney-client relationship is only established through a formal engagement agreement signed by both parties. Please do not submit confidential or time-sensitive information through this website until such a relationship has been established.

11. Children's Privacy

Our Site is not directed to individuals under the age of 18, and we do not knowingly collect personal information from children. If we become aware that we have inadvertently collected personal information from a child under 18, we will take prompt steps to delete that information. If you believe we may have collected information from a child, please contact us at info@avera.com.

12. Your Rights

Depending on your jurisdiction, you may have certain rights regarding your personal information, including:

  • The right to access the personal information we hold about you
  • The right to request correction of inaccurate information
  • The right to request deletion of your personal information, subject to our legal and professional obligations
  • The right to opt out of marketing communications at any time
  • The right to lodge a complaint with the appropriate regulatory authority if you believe your privacy rights have been violated

To exercise any of these rights, please contact us at info@avera.com or by mail at the address below.

13. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors. Any changes will be posted on this page with an updated effective date. We encourage you to review this Privacy Policy periodically to stay informed about how we are protecting your information. Your continued use of the Site following any changes constitutes your acceptance of the updated policy.

14. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us at:

Avera & Smith, Attorneys at Law
2814 SW 13th Street
Gainesville, FL 32608
Phone: 352-372-9999
Toll Free: 800-654-4659
Email: info@avera.com